WHO WE ARE

Crunch Fitness is a rapidly expanding fitness brand with over 450 franchised and corporate-owned gyms across the United States and internationally.

Rated as the #1 Fitness Franchise by Entrepreneur in 2024, our unfiltered philosophy of "No Judgments" drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation.

Experience the unique opportunity to be part of our high-growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry.

YOUR IMPACT

The VP of Group Fitness at Crunch Fitness will be responsible for overseeing and driving the strategic vision and execution of our legendary group fitness program. This role requires a dynamic and innovative leader who can elevate the member experience, enhance franchisee satisfaction, and ensure that Crunch Fitness remains a leader in the fitness industry. The VP will work closely with franchise owners, corporate leadership, and the group fitness team to create and implement programs that align with Crunch's brand and business goals.

MAIN ACCOUNTABILITIES:

Strategic Leadership:
- Develop and implement a comprehensive strategy for group fitness, ensuring alignment with Crunch Fitness’s overall business objectives.
- Lead the creation and deployment of innovative group fitness programs that attract and retain members.
- Ensure that all group fitness programs reflect Crunch's unique brand identity and culture and stay ahead of industry trends.
Franchise Support:
- Serve as the primary point of contact for franchisees regarding group fitness operations, providing guidance and support to optimize performance.
- Develop and maintain strong relationships with franchise owners and understand their needs and challenges in order to offer tailored solutions.
- Conduct regular assessments of group fitness programming to ensure consistency and quality across all locations.
Program Development:
- Oversee the development and continuous improvement of new group fitness programs, including class offerings, schedules, and instructor training.
- Collaborate with the marketing team to promote group fitness programs, driving member engagement and participation.
- Deeply understand member and industry trends in group fitness to anticipate future needs.
- Implement new technologies and trends in group fitness to keep Crunch at the forefront of the industry.
Team Leadership and Development:
- Lead, mentor, and develop a high-performing team of regional group fitness managers and instructors.
- Foster a culture of continuous improvement, encouraging feedback and innovation from the group fitness teams.
- Develop impactful training programs that enable instructors to be trained to the highest standards, reflecting the Crunch Fitness brand and values.
Performance Management:
- Analyze and report on key performance metrics related to group fitness participation, member satisfaction, and franchisee profitability.
- Use data-driven insights to make informed decisions about program adjustments and new initiatives.
- Develop and manage the group fitness budget, ensuring cost-effective operations without compromising quality.
Compliance and Standards:
- Maintain consistency in the delivery of group fitness programs across all franchise locations, upholding the highest standards of quality and service.

WHAT YOU’LL NEED:

Bachelor's degree in business, Fitness Management, or a related field. Master’s degree preferred.
Minimum of 10 years of senior experience in fitness or related industry
Valid ACE, AFAA and NASM certification.
Proven track record of developing and executing successful group fitness strategies in a multi-location environment.
Strong understanding of franchise operations and the unique challenges faced by franchisees.
Exceptional leadership and communication skills, with the ability to inspire and influence at all levels.
Proficiency in analyzing data to drive business decisions.
Ability to travel frequently to support franchise locations. 50%+ Travel.
Strategic thinking and problem-solving
Strong business acumen and financial management
Passion for fitness and commitment to member experience
Excellent interpersonal and relationship-building skills
Innovative mindset with a focus on continuous improvement

BENEFITS

Generous, flexible paid time off
401(k) plan with discretionary matching opportunities.
Comprehensive medical, dental, and vision benefits – because your health matters
Health savings and flexible spending accounts
Basic life and AD&D insurance, plus short-term and long-term disability coverage
Employee Assistance Plan, which offers confidential counseling and support services whenever you need it.
Education assistance program
Free Crunch Gym Membership across all our clubs, nationwide
Milestone Anniversary Recognition program

Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more.

Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

Flexible work from home options available.

LEAD. INSPIRE. SUCCEED.

Crunch is a No Judgment Gym that believes in making serious exercise fun by fusing fitness and entertainment.

Looking to combine work, fitness and fun? Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.

(if you already have a resume on Indeed)